ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body - is focused on helping you #BetterYourBest in whatever athletic endeavor you pursue. Whether it's a personal record time at this year's Women's Fitness Festival or completing your first organized race, ASICS is here to help you achieve your goals. ASICS pledges to continue to make the best product, build upon technological advances and push the limits on what they can learn from the human body. 

ASICS Expo Store
At the Kaiser Permanente Women's Fitness Festival, you will see ASICS everywhere, but not more than in our on site ASICS Expo Store where you can stock up on your favorite ASICS apparel, event specific apparel and accessories. Be sure to stop by the store before or after your race and take part in all the fun!

ASICS Event Tech Tee
We have heard you loud and clear and this year's event tee is more beautiful than ever! You've told us how much you love this year's event design and we know this is Sacramento's favorite event tee. We hope this is your favorite Women's Fitness Festival tee yet! :)

ASICS #BetterYourBest Photo Booth Village
ASICS is also the sponsor of our ASISCS #BetterYourBest Photo Booth Village. Don't forget to stop by the photo booths to have your picture taken. And at the event, be sure to hashtag #BetterYourBest with all those race photos, on course selfies and group photos with your friends and family in Facebook, Instagram and Twitter.